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Digital Marketing
Course Modules
Module 1: Introduction to HTML
Overview of Html
Tags, Elements & Attributes
Form & Table Tags
Html Validation
Module 2: Introduction to CSS
Overview of CSS
Grid, Flexbox, Display
Position, Z-Index, Functions, Transition
Animations, !important, Gradient, 2D & 3D Transform
Module 3: Introduction to Tailwind
Why Tailwind
Tailwind Layout, Grid, Flexbox
Tailwind Tables, Effects & Hover
Tailwind Transition, Tranform & Animations.
Module 4: Programming in JavaScript
Basics of Javascript
Functions & Oops concept
DOM Manipulation
Introduction to Ajax
API Fetching and Error handling API
Module 5: About JavaScript Library - React Js
Basics of React Js
Event Management & Collections
Hooks, Form & Routing
Redux & React toolkit
Module 6: Database Management
Basics of DBMS
Relational Modal, Functional Dependencies
Normalisation & File Organization
SQL Queries and Structure
Module 7: No-SQL Databse Management - MongoDB
Introduction to MongoDB
MongoDB Data Modelling
Indexing & Performance Optimization
Security in MongoDB
Module 8: Introduction to Node Js
Basics of Node Js and About V8 Engine
REPL Concept
Zlib Module & Debugging
Server with Nodeman & Child Process
Module 9: Basics of GIT/GITHUB
Configuration & Git-Hub Flow
Module 10: API Integration - Rest API or Json API
Architectural Constraints
Rest API in Node Js
Module 11: Fundamentals of Cloud Computing
Introduction to Cloud Computing
Cloud Infrastructure
Cloud Storage
Virtualization & Programming Models
Project based on Full Stack
Blogging Platform
Stock Market Portfolio
Application for Food Delivery
E-Commerce Website
Course Modules
Module 1: Introduction to Digital Marketing
Overview of digital marketing
Evolution of digital marketing
Key digital marketing concepts
Digital marketing channels and platforms
Module 2: Website Essentials
Website fundamentals
User experience (UX) design
Website optimization for search engines (SEO)
Content management systems(CMS)
Module 3: Social Media Marketing
Introduction to social media platforms
Creating and optimizing social media profiles
Content strategy for social media
Social media advertising
Module 4: Email Marketing
Email marketing basics
Building and segmenting email lists
Creating effective email campaigns
Email marketing tools and analytics
Module 5: Content Marketing
Content marketing strategy
Content creation and curation
Blogging and content distribution
Measuring content marketing success
Module 6: Search Engine Optimization (SEO)
On-page and off-page SEO
Keyword research and analysis
SEO tools and best practices
SEO metrics and reporting
Module 7: Pay-Per-Click Advertising
Introduction to PPC advertising
Google Ads and Bing Ads
Ads campaign setup and management
Ads copywriting and landing page optimization
Module 8: Social Media Advertising
Facebook Ads
Instagram Ads
Twitter Ads
LinkedIn Ads
Module 9: Content Management
Content management systems (CMS)
Marketing automation tools
Creating automated marketing workflows
A/B testing and optimization
Module 10: Analytics & Data-Driven Marketing
Web analytics tools (Google Analytics)
Social media analytics
Measuring ROI & KPIs
Data-driven decision-making
Module 11: Mobile Marketing
Mobile marketing strategies
App marketing
SMS and MMS marketing
Location-based marketing
Module 12: Industry & Emerging Technologies
Emerging trends in digital marketing
Artificial intelligence in marketing
Voice search and smart speakers
Augmented reality and virtual reality
Module 13: Legal & Ethical Considerations
Privacy and data protection(GDPR, CCPA)
Digital marketing ethics
Social responsibility in digital marketing
Projects based on Digital Marketing
Social Media Strategies for Online Shopping Cart
Google Search Engine Marketing Case Study Analysis
Customer Satisfaction for a Digital Marketing Agency
Detailed SEO Audit of a Website
Course Modules
Module 1: Introduction to Python
Basics of Python
Data Structure
Functions
Oops Concept
Module 2: Introduction to NumPy
Arrays in NumPy
Iterations on Array
Operations on Array
Module 3: Fundamentals of Pandas
Series in Panda
Data Frames
Operations on Data
Data Input/Output
Module 4: Introduction to Matplotlib
Libraries concept
Grid concept
Diagram & Charts
Module 5: Data Manipulation & Operations
Data as objects
Joins in Data
Analyzing Dataset
Operations on Data
Module 6: Mathematics in Data Science
Algebra
Statistics
Probability
Calculus & Integration
Module 7: Basics of GIT/GITHUB
Configuration & GITHUB Flow
Module 8: About Excel & Power BI
Basics to Advance in Excel
Hierarchies, Filters & Modeling
Query & DAX Functions
Module 9: Databases (SQL Learning)
Overview of Database
SQL Server
Schema & Keys
Operation with Excel Sheet
Module 10: Machine Learning
Work Flow of Machine Learning
Algorithms in Machine Learning
Types of Algorithms
Algorithms on Data Manipulation
Project based on Data Science
Forecast E-commerce Sales
Analyze Airbnb Listings
Build a Movie Recommender System
Real-time license plate recognition
