About this course
Module 1: Introduction to Google Marketing
- Understanding the role of Google in digital marketing.
- Overview of Google's advertising platforms (Google Ads, Display Network, YouTube).
- Setting goals and objectives for your Google marketing efforts.
Module 2: Google Ads Fundamentals
- Introduction to Google Ads and its key components.
- Creating and optimizing Google Ads campaigns for search, display, and video.
- Understanding ad formats, bidding strategies, and budget management.
Module 3: Google Analytics Essentials
- Setting up and configuring Google Analytics for your website.
- Navigating the Google Analytics dashboard and understanding key metrics.
- Analyzing website traffic, user behavior, and conversion tracking.
Module 4: Search Engine Optimization (SEO)
- Understanding the basics of SEO and its importance for organic traffic.
- Conducting keyword research and optimizing website content for search engines.
- Implementing on-page and off-page SEO strategies to improve search rankings.
Module 5: Google Display Network Advertising
- Overview of the Google Display Network and its targeting options.
- Creating visually compelling display ads and responsive display ads.
- Leveraging audience targeting and remarketing for display campaigns.
Module 6: YouTube Advertising
- Introduction to YouTube advertising options (TrueView, Bumper, Display ads).
- Creating engaging video ads for YouTube using best practices.
- Targeting specific audiences based on demographics, interests, and behaviors.
Module 7: Google Shopping Campaigns
- Setting up and optimizing Google Shopping campaigns for e-commerce businesses.
- Creating product feeds and optimizing product listings for maximum visibility.
- Monitoring performance and optimizing bidding strategies for Shopping ads.
Module 8: Remarketing and Audience Targeting
- Understanding the importance of remarketing and audience targeting.
- Creating remarketing lists and custom audiences for Google Ads campaigns.
- Tailoring ad messaging and offers to specific audience segments for higher conversions.
Module 9: Performance Analysis and Optimization
- Utilizing Google Analytics data to analyze campaign performance.
- Identifying areas for optimization and implementing changes for better results.
- Conducting A/B testing and experiments to improve ad performance.
Module 10: Advanced Strategies and Trends
- Exploring advanced Google marketing tactics and techniques.
- Staying updated on the latest Google algorithm updates and industry trends.
- Developing a long-term Google marketing strategy for sustained success.
