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Complete Digital Marketing

in Digital Marketing

4.94

(40 Ratings)

Created by QualifyEd

About this course

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1. Introduction to Digital Marketing

- Overview of digital marketing landscape

- Evolution of digital marketing

- Importance of digital marketing in today's business environment

2. Website Fundamentals

- Understanding website structure and design principles

- Basics of HTML, CSS, and JavaScript

- User experience (UX) and user interface (UI) design considerations

3. Search Engine Optimization (SEO)

- On-page SEO techniques (keyword research, meta tags, content optimization)

- Off-page SEO techniques (link building, social signals)

- Technical SEO (site speed, mobile optimization, site architecture)

4. Search Engine Marketing (SEM) and Pay-Per-Click (PPC) Advertising

- Introduction to SEM and PPC

- Google Ads (formerly Google AdWords) fundamentals

- Bing Ads and other PPC platforms

- Campaign setup, management, and optimization

5. Social Media Marketing

- Overview of major social media platforms (Facebook, Instagram, Twitter, LinkedIn, etc.)

- Creating a social media strategy

- Content creation and curation

- Social media advertising and analytics

6. Email Marketing

- Building an email list

- Crafting effective email campaigns

- Email automation and segmentation

- Email marketing analytics

7. Content Marketing

- Understanding content marketing principles

- Content strategy development

- Content creation (blog posts, videos, infographics, etc.)

- Content distribution and promotion

8. Mobile Marketing

- Mobile website optimization

- Mobile apps marketing

- SMS marketing

- Location-based marketing

9. Analytics and Data-driven Decision Making

- Introduction to web analytics (Google Analytics)

- Key performance indicators (KPIs) in digital marketing

- Data analysis and interpretation

- Using data to optimize marketing campaigns

10. Digital Marketing Strategy and Planning

- Developing a digital marketing plan

- Budget allocation and resource planning

- Integrating different digital marketing channels

- Case studies and real-world examples

11. Emerging Trends in Digital Marketing

- Voice search and conversational marketing

- Artificial intelligence (AI) and machine learning in marketing

- Augmented reality (AR) and virtual reality (VR) experiences

- Future outlook for digital marketing

12. Capstone Project or Final Exam

- Applying knowledge and skills acquired throughout the course

- Developing and implementing a digital marketing campaign

- Presenting findings and outcomes

This syllabus provides a comprehensive overview of the topics typically covered in a complete digital marketing course. However, the specific content and depth of coverage may vary depending on the course provider and their target audience.

Comments (0)

4.94

40 Reviews

Content quality (5)

Instructor skills (4.9)

Purchase worth (5)

Support quality (4.9)

Reviews (40)

Content quality

Instructor skills

Purchase worth

Support quality

Advika Singh

17 May 2023 | 21:41

The teacher knows a lot about digital marketing. Doing the activities helped me learn better. The videos were easy to understand. Good for people just starting to learn about marketing

Bhuvan Mehta

26 May 2023 | 21:51

I can use what I learned in my job. The teacher was interesting to listen to. I feel better about marketing now. The course was better than I thought. I liked the part about social media

Chhavi Agarwal

10 Jun 2023 | 21:56

I learned about content marketing tactics. They were practical.

Devansh Kumar

18 Jun 2023 | 22:01

This course made digital marketing easy to understand. I liked how the instructor explained everything clearly. The videos were interesting and not too long. I feel more confident about marketing now. The quizzes helped me remember important things

Eesha Sharma

23 Jun 2023 | 22:05

I learned about content marketing tactics. They were practical

Faizan Khan

2 Jul 2023 | 22:21

Excellent production quality enhances the learning experience. I've already seen an improvement in my digital marketing efforts since taking this course

Avni Joshi

15 Jul 2023 | 11:03

Now I know how to measure success. Good for learning about online sales. I feel more confident in online marketing. Improved my social media strategy. Overall, a fantastic learning experience

Arjun Mehta

21 Jul 2023 | 11:10

I learned a lot from this course

Aarya Khanna

26 Jul 2023 | 11:19

Digital marketing has shown me the impact of mobile marketing on consumer behavior

Anvi Trivedi

6 Aug 2023 | 11:20

Data Driven Decision Making: Learn how to collect and analyze data to make informed marketing decisions and track campaign performance

Kaira Patel

11 Aug 2023 | 11:22

I feel more prepared to enter the digital marketing workforce

Arnav Khanna

19 Aug 2023 | 11:24

Content Marketing Excellence: Learn to Create High Quality Content That Resonates with Your Target Audience and Drives Meaningful Engagement

Advait Sinha

23 Aug 2023 | 11:26

Now I know how to measure success. Good for learning about online sales. I feel more confident in online marketing. Improved my social media strategy. Overall, a fantastic learning experience

Anaya Sharma

29 Aug 2023 | 11:29

The course is affordable and offers flexible scheduling, making it convenient for busy individuals

Aarav Bhatia

7 Sep 2023 | 11:31

Many graduates of the course highly recommend it, citing the valuable skills they acquired and its immediate impact on their professional lives

Aaradhya Desai

12 Sep 2023 | 11:36

This digital marketing video course is really good! The videos explain things well and are easy to understand

Zara Kapoor

20 Sep 2023 | 11:37

The instructor in this digital marketing video course are top notch. They break down each topic into understandable parts, ensuring that even beginners can follow it easily

Krish Joshi

25 Sep 2023 | 11:39

I find the psychology behind digital marketing strategies fascinating

Aanya Malhotra

29 Sep 2023 | 11:41

This digital marketing video course is highly recommended for anyone looking to enhance their skills in this field. Content is delivered in a relevant, engaging and digestible format

Reyansh Singh

1 Oct 2023 | 11:42

I use what I learn in this digital marketing video course at work. It's very helpful

Avantika Dahiya

8 Oct 2023 | 11:46

This digital marketing video course is great! It's better than I thought it would be. They're clear and easy to see

Arisha Reddy

13 Oct 2023 | 11:58

After finishing the digital marketing videos, I feel more confident in my skills. It's a boost

Anupam Gupta

19 Oct 2023 | 12:01

I'm very happy with this digital marketing course. It's been a great learning experience

Saanvi Khanna

24 Oct 2023 | 12:03

The exercises in the digital marketing videos help me understand better. I like that

Atharv Mehta

28 Oct 2023 | 12:07

The digital marketing videos are okay, but I expected a bit more depth in some areas

Mayra Trivedi

2 Nov 2023 | 12:10

The instructors in the digital marketing videos are decent, but I wish they were a bit more engaging

Vibhvan Kapoor

8 Nov 2023 | 12:14

The real life examples in the digital marketing videos are okay, but I wish there were more of them

Ananya Bhardwaj

16 Nov 2023 | 12:23

The digital marketing videos provide a good overview of the subject, perfect for beginners like me who are just getting started

Aarav Joshi

21 Nov 2023 | 12:27

I appreciate the emphasis on current trends and emerging technologies in digital marketing videos, keeping the content relevant and updated

Avnayika Malhotra

30 Nov 2023 | 12:33

Step by step approach of digital marketing videos makes complex topics easy to understand

Arjun Desai

4 Dec 2023 | 12:36

The digital marketing videos are clear and easy to follow, making learning enjoyable. I like that the instructors break down complex concepts into simple terms, which helps me grasp the material more effectively. The practical tips shared throughout the course are highly applicable to real life situations, giving me confidence in applying what I've learned. The course structure is well organized, guiding me through the learning process smoothly from start to finish

Anaya Joshi

10 Dec 2023 | 12:38

The video quality in the digital marketing course is excellent, ensuring a seamless viewing experience

Advik Chauhan

16 Dec 2023 | 12:39

The real world examples in the digital marketing videos make the content relatable and engaging

Aria Kapoor

20 Dec 2023 | 12:41

I appreciate the diversity of perspectives presented in the videos, as they enrich my learning journey and provide valuable insights from various angles. The inclusion of real-world examples makes the content relatable and engaging, illustrating how theoretical concepts are applied in practice. Overall, the digital marketing videos have been instrumental in expanding my knowledge and skills in the field, and I highly recommend them to anyone looking to enhance their expertise in digital marketing

Vihaan Bhatia

22 Dec 2023 | 12:48

I like that the instructors break down complex concepts into simple terms, which helps me grasp the material more effectively. The practical tips shared throughout the course are highly applicable to real life situations, giving me confidence in applying what I've learned

Arnav Kapoor

28 Dec 2023 | 12:53

I thoroughly enjoyed the digital marketing videos and found them to be incredibly insightful. The instructors' passion for the subject was evident in their enthusiastic delivery, which made the content even more engaging. The course content was well-organized and easy to follow, with each module building upon the previous one

Ranjana kashyap

5 Jan 2024 | 12:59

In just a short time, I gained a solid understanding of key concepts that I can now apply to my work. The instructors were engaging and made complex topics easy to grasp. The practical exercises were particularly helpful in reinforcing learning

Riya Mehra

11 Jan 2024 | 13:20

I'm delighted with the digital marketing videos offered by qualifyed . The course content was comprehensive, covering a wide range of topics relevant to digital marketing. The instructors were not only knowledgeable but also incredibly engaging, keeping me hooked throughout the course

Ananya Desai

19 Jan 2024 | 13:53

The digital marketing videos exceeded my expectations. The course was well-structured, with each module building upon the previous one. The practical exercises challenged me to apply what I learned, resulting in a deeper understanding of the material. I'm grateful for the knowledge gained from this course and would recommend it to anyone looking to excel in the field of digital marketing

Vihaan Khanna

23 Jan 2024 | 14:18

The instructors were knowledgeable and provided valuable insights into the world of digital marketing. I appreciated the flexibility of the course, which allowed me to study at my own pace.