About this course
Welcome to QualifyEd's Advanced Digital
Marketing Course, where you will elevate your digital marketing skills to new heights and master the strategies that drive real results in today's fast-paced online landscape. This comprehensive program is meticulously designed for marketers who already have a foundational understanding of digital marketing and are looking to deepen their expertise, refine their strategies, and achieve superior outcomes for their campaigns.
Why Choose Our Advanced Digital Marketing Course?
Cutting-Edge Curriculum: Our curriculum is crafted by industry experts and continually updated to reflect the latest trends, tools, and best practices in digital marketing. You will delve into advanced topics such as AI-driven marketing, sophisticated data analytics, omnichannel strategy, and advanced SEO/SEM techniques.
Hands-On Learning: Theory meets practice in our course. You will engage in hands-on projects that simulate real-world challenges, providing you with practical experience and the confidence to implement what you learn immediately. From crafting compelling content to optimizing conversion rates, you'll get your hands dirty with the tools and techniques used by top professionals.
Expert Instructors: Learn from seasoned digital marketing professionals who bring years of experience and success to the classroom. Our instructors are not only knowledgeable but are also dedicated to your success, providing personalized feedback and mentorship throughout the course.
Comprehensive Coverage: The course covers a wide array of advanced topics including but not limited to:
Advanced SEO Strategies: Learn how to conduct in-depth keyword research, implement technical SEO, and develop high-impact content strategies.
Content Marketing Mastery: Discover the secrets to creating engaging content that resonates with your audience and drives conversions.
Social Media Marketing: Master advanced tactics for audience targeting, engagement, and analytics across major social platforms.
Data-Driven Marketing: Harness the power of analytics to make informed decisions, track ROI, and continuously optimize your campaigns.
Email Marketing Excellence: Develop sophisticated email marketing campaigns that convert, using segmentation, personalization, and automation.
Paid Advertising: Dive deep into advanced techniques for managing PPC campaigns, retargeting, and maximizing ad spend across Google Ads, Facebook Ads, and more.
Career Advancement: Upon completing the course, you will receive a prestigious certificate from QualifyEd, recognized by employers worldwide. Whether you're looking to advance in your current role or explore new opportunities, our course will empower you with the skills and confidence needed to excel.
Flexible Learning: We understand that you're busy, so our course is designed with flexibility in mind. Access course materials anytime, anywhere, and learn at
your own pace with our blend of live sessions, recorded lectures, and interactive assignments.
Join us at QualifyEd and become a digital
marketing powerhouse. Enroll in our Advanced Digital Marketing Course today and take the next step towards mastering the digital landscape. Your journey to
becoming a digital marketing expert starts here!
FAQ
1) How do I enroll in this digital marketing expert course?
To enroll, simply fill the registration form.you can also talk to our admission counselor for the enrollment alternatively
2) I have zero marketing background, can i learn digital marketing ?
Absolutely YES , even if you are a beginner with no prior marketing knowledge at all, this course makes sure you master the digital marketing once you complete the course
3) Will I receive a certificate upon completion of the course?
Yes , you’ll be awarded with the certificate after completing the course.
4) What is the format of this Digital Marketing Expert Course?
The course is conducted live via interactive online sessions. You will have the opportunity to engage with instructors, participate in marketing exercises, and collaborate with peers
5) Is there any doubt support available after the live sessions?
Yes, you’ll have access to a dedicated doubt support team available 24/7 to address any queries or concerns outside of live sessions.
6) Can I access the course materials after the live sessions?
Yes, course materials including recordings of live sessions, lecture notes, and additional resources will be available for participants to access even after the live sessions conclude
7) What if I miss a live session?
Don't worry! Recordings of all live sessions will be made available on the dashboard for you to access at your convenience. You also have the doubt support available instantly whenever you need
Comments (4)
Anaya Rao
Student
25 Nov 2023 | 17:41
The course's emphasis on data-driven decision-making and advanced analytics enhanced my understanding of campaign performance
Arisha Sengupa
Student
20 Nov 2023 | 14:53
In conclusion, your Advanced Digital Marketing course delved into the technical intricacies of digital campaigns, providing students with cutting-edge tools and strategies to excel in the dynamic field
Nilofar
Student
18 Nov 2023 | 15:39
The role of digital marketing is simple: help your business spend your marketing budget more effectively, obtain more valuable leads, and gain a higher return on investment (ROI) for your business.
Module-1: Introduction and Overview
2 Parts
- 1:30 Hr
Brochure
course brochure
2.98 MB MB
Module-2: Web development insights
2 Parts
- 4:00 Hr
Module-3: Google Ads
8 Parts
- 11:10 Hr
- ✓ Intro / Overview
- ✓ Creating Account
- ✓ Start with Google Ads
- ✓ Free Ads Credits
1:30 Hours
- ✓ Understanding Google Ads Auctions.
- ✓ Quality Score
- ✓ Different types of Ads
- ✓ Campaign Structure
- ✓ Keywords match types
- ✓ Negative keywords
- ✓ Using dashboard in Google Ads
1:30 Hours
- ✓ Campaign goals
- ✓ Creating search Ads
- ✓ Audience Targeting
- ✓ Location Targeting
- ✓ Ad delivery methods
1:30 Hours
- ✓ Bidding Strategies
- ✓ Ad Scheduling , Conversion
- ✓ Ad Extensions in Google Ads
- ✓ Understanding Ad Groups
- ✓ Budgeting
1:30 Hours
- ✓ Introduction
- ✓ Creating smart display campaign
- ✓ Creating standard display campaign
- ✓ Creating Gmail display campaign
1:30 Hours
- ✓ Video Campaign goals and sub types
- ✓ Creating video Ad sequence
- ✓ Inventory types in video Ads
- ✓ Creating custom video Ads
- ✓ Creating app install Ads
1:30 Hours
Module-4: Search Engine Optimization (SEO)
20 Parts
- 30:00 Hr
- ✓ How search engine works
- ✓ Adding website to console
- ✓ Important google Algorithms
1:30 Hours
- ✓ On page SEO Execution
- ✓ Search console and google analytics
- ✓ How to write title tag
1:30 Hours
- ✓ Ranking a website
- ✓ How to write meta description
- ✓ Writing title and description
- ✓ Practicality in SEO
1:30 Hours
- ✓ Technical SEO Overview
- ✓ Indexing vs Caching
- ✓ How to write SEO friendly URLs
- ✓ How to write SEO friendly Tags
1:30 Hours
- ✓ Ranking a website on multiple keywords
- ✓ Checking device friendly & responsiveness
- ✓ Search patent
1:30 Hours
- ✓ What are sitemaps ?
- ✓ Types of sitemaps
- ✓ How to create sitemaps
- ✓ What is robot.txt file
1:30 Hours
- ✓ How to write alt text for google
- ✓ Ranking wingle page website
- ✓ Custom website
1:30 Hours
- ✓ How to fix commercial issue
- ✓ Redirection, 301 & 302 redirection
- ✓ Image SEO procedure
1:30 Hours
- ✓ SERP features
- ✓ Schema markup
- ✓ How to create, verify & upload schema markup
1:30 Hours
- ✓ Internal links in SEO
- ✓ Outdated techniques in SEO
- ✓ Crawl budget
- ✓ Naked links
1:30 Hours
- ✓ What is google search Console
- ✓ Domain Property
- ✓ URL prefix property
- ✓ DNS verification method
- ✓ Users in google search console
1:30 Hours
- ✓ Indexing Report
- ✓ Temp url removal & url permanent features
- ✓ Manual action and security insights in google search console
- ✓ Checking bombing in google search console
1:30 Hours
- ✓ Crawl stats in Google search console
- ✓ What id DA & PA
- ✓ SPAM Score
1:30 Hours
- ✓ What are backlinks & why do we need them
- ✓ Do follow & No follow backlinks
- ✓ Creating different types of backlinks
1:30 Hours
- ✓ Guest blogging Backlinks
- ✓ Article submission Backlinks
- ✓ Social bookmarking Backlinks
- ✓ Directory submission Backlinks
- ✓ Image Backlinks
- ✓ image submission backlinks
1:30 Hours
- ✓ PPT | PDF submission links
- ✓ Classified and profile links
- ✓ Broken links
- ✓ PR links
- ✓ Link roundup
1:30 Hours
- ✓ HARO Backlinks
- ✓ Resource Link building
- ✓ Dwell time & Bounce rate
- ✓ Sandbox effect
- ✓ Keyword Golden Ratio (KGR) & X-Robot tag
- keyword comobilization
1:30 Hours
- ✓ E-commerce SEO
- ✓ Keyword research basics in ecommerce SEO
- ✓ On page SEO in E-commerce website (category page)
- ✓ On page SEO in E-commerce
1:30 Hours
Module-5: Google Analytics
4 Parts
- 6:00 Hr
- ✓ Intro
- ✓ Setup
- ✓ GA setup on Wordpress website
- ✓ Dashboard understanding
1:30 Hours
- ✓ Real Time reports
- ✓ Audience Overview
- ✓ Life time value and cohort analysis
- ✓ Audience Categories
- ✓ Google search console to Google analysis
1:30 Hours
- ✓ Overview
- ✓ All traffic
- ✓ Search console
- ✓ Social
- ✓ Behavior
- ✓ Creating Goal
1:30 Hours
Module-6: Google my business
5 Parts
- 7:30 Hr
- ✓ Overview
- ✓ Local search and its importance
- ✓ How to create & verify Google my business account
- ✓ Google my business listing
1:30 Hours
- ✓ How to write Effective description
- ✓ What are the service options?
- ✓ Uploading products, services & catalogues
1:30 Hours
- ✓ Importance of reviews
- ✓ Creating reviews link
- ✓ Adding social media links
- ✓ SERP Tracker
1:30 Hours
- ✓ Introduction
- ✓ How to find citation
- ✓ Backlinks vs citation
- ✓ Citation opportunities in GMB
1:30 Hours
Module-7: Social Media Optimization (SMO)
3 Parts
- 4:30 Hr
- ✓ Overview
1:30 Hours
- ✓ Overview
- ✓ Different Channels
- ✓ Creating profile, Page, Groups
- ✓ Giving access of page
1:30 Hours
Module-8: Content Marketing
3 Parts
- 4:30 Hr
- ✓ What is Content Marketing?
- ✓ Strategies of content marketing
- ✓ Different types of content marketing
1:30 Hours
- ✓ Finding Content for Different Blogs
- ✓ Crafting Content for Quora
- ✓ Developing Engaging Video Content
1:30 Hours
Module-9: Social Media Marketing
15 Parts
- 22:30 Hr
- ✓ Understanding Facebook Ads Ecosystem
- ✓ Facebook Ads Manager for Business
1:30 Hours
- ✓ Compaign objectives
- ✓ Ads auction
- ✓ Ads hierarchy
1:30 Hours
- ✓ Ad Set Structure
- ✓ Facebook Ads Policies
- ✓ Landing Page Concepts
- ✓ Buyer Persona for Facebook Ads
1:30 Hours
- ✓ Basic Terminologies (Ads)
- ✓ Bidding Strategies
- ✓ Ad Scheduling
- ✓ Concept of Audience
- ✓ Placement of Ads
1:30 Hours
- ✓ Assets Customization
- ✓ Ad Delivery Optimization
- ✓ How Ads are Paid
- ✓ Ad Creative Formats
- ✓ Location Targeting
- ✓ Detailed Audience Targeting
1:30 Hours
- ✓ Assets Customization
- ✓ Ad Delivery Optimization
- ✓ How Ads are Paid
- ✓ Ad Creative Formats
- ✓ Location Targeting
- ✓ Detailed Audience Targeting
1:30 Hours
- ✓ New Audience Insight Tools
- ✓ Hidden FB Audience
- ✓ Connection & Interest-Based Targeting
- ✓ Cold Audience
- ✓ Writing Perfect FB Ads
1:30 Hours
- ✓ Facebook Pixel
- ✓ Custom Audience
- ✓ Offline Events in FB Ads
1:30 Hours
- ✓ Reducing Page Like Cost in Campaigns
- ✓ Complete Lead Generation
- ✓ Generate Leads on WhatsApp using FB Ads
1:30 Hours
- ✓ How to Create Call Only Ads in FB
- ✓ Instant Experience in FB Ads
- ✓ Scaling of FB Ads Campaigns
- ✓ Creating Store Traffic Ads
1:30 Hours
- ✓ Creating E-Commerce Events using Plugin/GTM
- ✓ Catalogue in FB Ads
- ✓ Running Catalogue Sales Campaign Effectively
- ✓ Optimizing Product Feed
1:30 Hours
- ✓ Automated Rules in FB Ads
- ✓ Reasons Why FB Campaigns Fail
- ✓ How to Run Messages Campaign in FB
- ✓ How to Run Conversion Campaign (Step-by-Step)
- ✓ UTM Parameters in FB Ads
- ✓ Set up CBO in FB Ads
- ✓ Why to Avoid Boosting
- ✓ Which Audience to Create After iOS Update
- ✓ How to Setup A/B Testing
1:30 Hours
- ✓ Carpet Bombing Strategy
- ✓ Detailed Targeting in Dead
- ✓ Publisher List FB Ads
- ✓ FB Ads Reporting
- ✓ FB Blueprint Certifications
- ✓ Create Instagram Story Poll Ads
1:30 Hours
- ✓ Preparation for Certification Tests
- ✓ How to Make Good Revenue Using Ads
- ✓ Tips for a Successful Campaign Setup
- ✓ Real Budget Campaign Testing
- ✓ Frequently Asked Questions Answered
1:30 Hours
Module-10: Canva Basics
2 Parts
- 3:00 Hr
- ✓ Overview of Canva Interface
- ✓ Creating a Canva Account
- ✓ Understanding the Dashboard
- ✓ Introduction to Canva Templates
- ✓ Basic Design Tools and Features
- ✓ Uploading and Managing Images
- ✓ Adding and Customizing Text
- ✓ Working with Shapes and Icons
1:30 Hours
Module-11: Influencer marketing
1 Parts
- 1:30 Hr
- ✓ What is Influencer Marketing
- ✓ Understanding on audience characteristics
- ✓ Benefits and Challenges of Influencer Marketing
- ✓ Identifying and Selecting the Right Influencers
- ✓ Content and support to influncer
- ✓ Types of content for influncers/li>
- ✓ Legal and Ethical Considerations
- ✓ Monitoring & analysis
1:30 Hours
Module-12. E-commerce
2 Parts
- 3:00 Hr
Module-13: Email marketing
2 Parts
- 3:00 Hr
- Introduction to email marketing
- Lead generation
- Reports and analysis
- How to improve email open rate
- Email template
1:30 Hours
Module-14: Affiliate Marketing
1 Parts
- 1:30 Hr
Module-15: Dropshipping
1 Parts
- 1:30 Hr
Module-16: Online Reputation Management (ORM)
1 Parts
- 1:30 Hr
Module-17: Data Driven marketing
1 Parts
- 1:30 Hr
Module-18: Mobile Marketing (SMS, MMS, App Marketing )
2 Parts
- 3:00 Hr
Module-19: Industry & Emerging Technologies
1 Parts
- 1:30 Hr
Module-20: Legal & Ethical Consideration
1 Parts
- 1:30 Hr
4.60
39 Reviews
Reviews (39)
Neeraj Tiwari
19 Oct 2023 | 15:43
Karanveer Singh
19 Oct 2023 | 21:08
Mohit
17 Nov 2023 | 18:18
Thrilled with the Advanced Digital Marketing course! The content is rich, covering the latest strategies and tools. The hands-on projects provided valuable practical experience, and the instructors' expertise shone through. The online platform is user-friendly, fostering a great learning community. Highly recommended for anyone serious about mastering the intricacies of digital marketing
Nilofar
21 Nov 2023 | 15:54
"Very competent instructor - explained all concepts well and clearly"
"It was a very good course. The tutor was very well prepared - explained theory nicely"
"Tutor was knowledgeable and as clear as could be expected with the explanation. Good course that would recommend to others."
Yusuf Ali
28 Nov 2023 | 12:02
an advanced digital marketing course should provide a comprehensive and strategic understanding of digital marketing, covering advanced topics and equipping participants with the skills needed to navigate the complexities of the digital landscape. Continuous learning and staying updated on industry trends are crucial components of advanced digital marketing education.
Kiran
28 Nov 2023 | 16:23
amazing course
Aadi Nair
29 Nov 2023 | 17:54
Impressive advanced course! In-depth strategies, practical insights. Ideal for seasoned marketers; not recommended for beginners. A valuable resource for honing advanced digital marketing skills
Aisha Rawat
30 Nov 2023 | 13:58
Empowering and insightful! The Advanced Digital Marketing Course not only expanded my knowledge but also equipped me with the tools to navigate the dynamic digital landscape confidently. Highly recommended for those serious about staying ahead in the field.
Kian Mathur
4 Dec 2023 | 11:20
This advanced digital marketing course delivered on its promise. The content was relevant, the instructors were knowledgeable, and the hands-on approach enhanced my skills. Highly recommended for anyone serious about excelling in digital marketing
Vihan Kapoor
19 Dec 2023 | 17:10
QualifyEd.in's Advanced Digital Marketing course is the pinnacle of knowledge in the digital field. The emphasis on advanced SEO techniques and predictive analytics has truly set me on the path to becoming a digital marketing expert
Kavya Ahuja
20 Dec 2023 | 15:12
enrolling in QualifyEd.in 's Advanced Digital Marketing course was a strategic career move. The program's focus on cutting-edge strategies like advanced social media advertising and geotargeting has given me a distinct advantage in the industry
Aarav Singh
23 Dec 2023 | 11:13
The advanced digital marketing course at QualifyEd.in has been a game-changer for my career. The modules on AI-driven marketing and advanced SEM strategies have provided me with the skills and insights needed to excel in the competitive digital landscape
Anaya Sharma
22 Dec 2023 | 12:15
I appreciate QualifyEd.in's commitment to staying at the forefront of industry trends. The Advanced Digital Marketing course covers emerging technologies such as augmented reality marketing and advanced data visualization, providing a holistic view of the digital landscape.
Advaita Reddy
25 Dec 2023 | 13:17
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Aarush Patel
25 Dec 2023 | 19:18
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Vishal
29 Dec 2023 | 18:20
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Vivek
28 Dec 2023 | 11:22
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Rishabh Singh
30 Dec 2023 | 16:24
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31 Dec 2023 | 10:25
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2 Jan 2024 | 18:27
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1 Jan 2024 | 15:30
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2 Jan 2024 | 13:31
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4 Jan 2024 | 15:33
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5 Jan 2024 | 20:35
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7 Jan 2024 | 00:38
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Kunal Maheshwari
8 Jan 2024 | 23:42
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6 Jan 2024 | 12:44
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8 Jan 2024 | 19:45
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9 Jan 2024 | 17:47
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10 Jan 2024 | 11:49
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12 Jan 2024 | 15:52
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15 Jan 2024 | 14:54
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11 Jan 2024 | 13:57
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13 Jan 2024 | 21:01
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19 Jan 2024 | 14:02
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17 Jan 2024 | 19:04
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24 Jan 2024 | 22:05
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The Advanced Digital Marketing course provided a deep exploration of advanced strategies and techniques in the dynamic field of digital marketing